Book Reviews2020-09-04T10:52:12-04:00

BOOK REVIEWS

Learn from the wise! Let these books illuminate your career.

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” ― Dr. Seuss

First-of-Its-Kind Book Unites Trailblazing Women Board Leaders to Foster Gender Diversity & Challenge Disparities in Corporate Boardrooms Worldwide

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Amid the known inequity of women holding corporate board seats and, further, those chairing boards, newly-released ‘Dear Chairwoman’ book features highly personal stories of challenges, perseverance and success from some of the world’s most esteemed C-suite women executives and board members/chairs with corporate behemoths the likes of The Coca-Cola Company, MGM Mirage, JPMorgan Chase, Alaska Airlines, [...]

Conversation Marketing Hacks: 8 Ways to ‘Speak Human’ and Change the Game

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New book reveals how companies can ‘make and maintain more meaningful, impactful and enduring connections within the marketplace, tell an authentic story, foster maximized customer engagement, and breed brand loyalty’   Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives.  No matter the [...]

Three Insights on How to Become ‘Firestarter’ to Fuel Your Own Success

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New book reveals innovator, instigator, and initiator insights to help ignite your own life and career, offering advice from successful ‘Firestarters’ (serial ‘doers’) on what it takes to start, create, and even disrupt to realize dreams and spark fire vs. simply fanning the flames; Authors offer three key professional and personal strategies to get your own fire [...]

Online Entrepreneurs & Marketers Can Work Less and Earn More with Proven ‘Passive Profit’ Internet Business Strategies

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The internet provides a remarkable platform for large and small businesses alike, and learning how to take advantage of this incredible tool can mean more publicity, more customers, and more sales―all with less work for entrepreneurs. In the newly-released book titled “The Salesman Who Doesn’t Sell” (Morgan James Publishing; February 2018/paperback/ISBN 978-1683505976), hugely successful SEO marketing [...]

If you would not fly with a B Player pilot, why are B and C Players on your team at work?

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This is a guest post by Rick Crossland, the author of the book The A Player. He works with organizations across the country to transform good companies into great companies.   In many businesses, managers often are resigned to the thought that having B and C Players on the team is just the way things are.  [...]




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