What does a Market Research Analyst do?
According to the BLS Occupational Outlook Handbook, Market and survey researchers gather information about what people think. Market research analysts help companies understand what types of products people want, determine who will buy them and at what price. Gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, they analyze data on past sales to predict future sales.
Market research analysts devise methods and procedures for obtaining the data they need by designing surveys to assess consumer preferences.
With many current junior and senior level openings as a Market research analyst, it sure can be an attractive job for recent graduates since many of the open positions prefer interns, or bachelor degree with 0-2 experience.
Now to get the job you have to get through the interviews well since the level of competition is high. Here’s how to guess the questions you can expect in the technical interview:
Before anticipating any interview questions the first step to find out in-depth about your roles and responsibilities for this position. What does a market research analyst do?
Let’s have a look at the job description and requirements for a market research analyst and through this analysis get into the head of the interviewer as to which questions could be asked in your technical and behavioral interviews.
Your day to day job revolves around data management, statistical analysis, preparing data reports on Excel or using SPSS syntax, preparing and evaluating surveys or questionnaires and supporting client relationships (the list can go on, but these are the most required tasks as a market research analyst).
Now based on what you are required to do here’s what your employer would be looking for:
Experience in data management and statistical analysis
Ques. How have you used data analysis in your previous job or project?
Preparing data reports on Excel or other related software
Ques. What’s your experience with Excel and SPSS syntax? On a scale of 0 to 5 (0 being no experience 5 bring proficient) where do you see yourself today?
Ques. Which CRM tools have you used in past for campaign tracking and report generation?
Experience with Surveys and Questionnaires
Ques. What has been your experience in preparing a survey for market research? What are the important points to keep in mind while preparing such a survey?
Supporting Client relationships
Ques. Tell something about your experience working in a team-based and/or customer service environment.
General Marketing expertise and knowhow
Ques. How would you plan a successful marketing campaign? What are the important elements of such a campaign?
Now you get the idea – it is not very difficult to anticipate technical questions for this particular job description simply by analyzing the job description and getting to know what the job requires from you.
Share your interview experience, will benefit all!