Change is inevitable, especially in business. However, despite the inescapable predictions of change heading our way, whether it’s in the market, within the customer journey or within the ever-changing world of digital marketing, it’s not always easy to embrace – especially for our employees.
A digital transformation within your business is necessary to succeed in today’s saturated markets, and if your employees aren’t fully on board, then it’s not just them who’ll struggle with this new approach. Their reluctance can trickle down into the customer journey and directly affect your sales, engagement and ultimately, your success.
Here we’ll take a look at how you can help your employees adapt to your digital transformation and embrace what’s ahead.
Show them how they’ll benefit
The benefits of a digital transformation are endless, and one of the biggest game-changers is that many day-to-day operations will be much smoother and efficient. Take your digital assets, for example, traditionally, your marketing or administration team is solely responsible for organizing and maintaining all your digital assets, these files are expansive and difficult to keep track of, especially when you’re dealing with marketing materials, logo designs, photographs, raw files and your branding assets. While these are often stored in files in various programs it can make any process laborious and could even impact your business image and identity continuity.
Embracing a digital transformation means investing in Digital Asset Management (DAM) software. A fully tailored, secure and easy to manage digital asset library, that can help you maintain 100% brand consistency, keep your files secure with limited access rights and ability to share across all platforms seamlessly. This simple addition to your software will certainly make everything easier.
Remember to communicate
It’s all too easy to get carried away with your digital plans for your business, however, it’s important to keep the lines of communication open and discuss proposals clearly and concisely at every stage of the process. You may find that if you suddenly announce these changes with little warning and don’t open up the floor to discussion, that your proposals are met with disdain and friction amongst your workforce.
Consistently asking for feedback and asking what specific processes could be changed to benefit your employees can help make the process easier to digest and hopefully, welcomed with open arms.
And finally, provide extensive training
There’s nothing worse than being thrown in at the deep end. And while some people may thrive on a challenge, when it comes to your organisation and keeping your employees on-board, it’s an incredibly risky approach. To foster and nurture this huge change, implementing extensive training is essential. Updating the skills of your employees not only benefits you but also your staff! They’ll need to know what changes will affect them directly, what skills they need to work on and a series of training sessions to build confidence and provide them with the knowledge they need to succeed.
Focusing on groups of employees who are more likely to find this digital change challenging will ensure that no employee is left behind and that everyone is excited about the future of your business.