In today’s tough labor market, job seekers have to work harder than ever to get noticed. One of the most powerful ways to stand out from your competition is a personal logo.

Personal logos are just what they sound like—an icon that represents who you are and what you do. The best personal logos are the ones that balance the creator’s personality with their professional identity. There are various software available online for logo design, however creating a unique one is always challenging.

Think of it as a Goldilocks dilemma. If you go too far toward the personal side of things, you could appear too friendly or unqualified. Too professional may give potential employers the idea that you’re cold and calculating. You want to be the person who gets it “just right” with a logo that speaks to both your career and your character.

Designing a logo may sound a bit tricky if you’ve never done it before. Fortunately, these six steps from Company Folders will walk you through the process from start to finish. Look up the following infographic to learn how you can find inspiration, refine your concept, and more.