Google is notorious for launching algorithm updates several times a year to improve the search experience of its users. From a user’s point of view, it is good news but for SEO experts and marketers, not so much. Why? This is because a new Google update comes with a new obligation to optimize for the same to rank higher on the search engine result pages. In this article, you shall learn about the latest Google algorithm updates, which are Product review, core and Link spam launched in the year 2023.

Google’s Latest Algorithm Update from January 2023 to July 2023

December 14, 2022- Link Spam Update

What is it about?

With this update, Google wants to demote websites that are indulged in unfair practices of link building with the assistance of SpamBrain AI tech. According to SEO experts in Toronto, websites that use spammy links to gain an SEO edge may see a fall in their ranking, as any value passed earlier shall be lost with the update.

How to follow this update?

The approach that can be followed to build a backlink profile that aligns with Google’s link spam update is as follows: 

  1. High-Quality Content- Create content that is informative, engaging and valuable to attract backlinks from other websites. 
  2. Guest Blogging: Write guest blogs for esteemed websites that provide a link that directs back to your website. 
  3. Broken link building: In this practice, find out the broken links on a relevant website and suggest your content as a substitution. 
  4. Social media promotion: Share your content on social media platforms to make it visible to your right audience and potential for backlinking chances.

21 February and 12 April, 2023- Product Review Update:

What was it about? 

For starters, a product review update by Google is the one that demands review content that provides in-depth analysis on that particular topic. The main objective of this update is to encourage SEO experts or content creators to indulge in exhaustive research and an opinion or recommendations that are supported by evidence.

How to follow this update?

This Update can be weathered by creating review content that successfully satisfies the search intent of your website’s visitors. Consider the points mentioned below to write a high-quality review. 

  1. Hire a content creator that has experience and expertise in your niche.

  2. Collaborate with industry experts and have them share their thoughts and opinions in your content review.

  3. Make sure to provide a high-quality and authentic source of facts and figures included in your content.

  4. Support your content with the latest facts and figures to portray your content as a trusted source of information.

  5. While creating review content, make sure to add comparisons, pros & cons, and give your opinions to the readers. 

In a nutshell, this update highlights the importance of E-E-A-T compliant review content from websites.

15 March, 2023- Core Update:

What was it about? 

Compared to Product review updates, Core updates are aimed at improving the relevancy and the quality of the search results. It is rolled out by Google to enhance its capabilities to understand and rank content better. Mind that this update does not target specific pages or sites on the web. This update aims to promote under-rewarded pages to rank higher on search engine result pages. 

How to follow this update? 

Consider the following tips to adapt to Google’s Core update:

  1. Make sure that the content for your website is framed according to E-E-A-T guidelines.

  2. Don’t ignore Website speed, Mobile usability and proper indexing aspect of your website.

  3. Watch organic site traffic and keyword ranking to gauge the impact of Google’s Core update and to optimize accordingly. 

Final Words!!

In the end, don’t miss out on optimizing your website for Google’s algorithm updates. These updates will guide you toward constructing a website that provides benefit to your visitors and one that ranks higher on the SERP. Make sure that your website is aligned with the latest Google’s latest updates to provide your target audience with the most helpful and relevant answers.


About the guest post author:

Karan Sharma is the co-founder & CEO of Kinex Media Inc. He intends to bring a massive transformation in eCommerce web designing & development. His team of talented IT professionals knows the secret of getting huge conversions.