The startup scenario worldwide is becoming bigger and better. Technology is accessible, funds are flowing and ideas are aplenty. As a founder or CEO of a startup you’re already under pressure to perform and compete with the many out there. If your business is looking for new ways to stand out from the crowd and show competitors that you really mean business, these 4 ways will help you out, so read on!
Create Productive Business Premises
Where you operate from says a lot about your business. That’s why you should do everything you can to make your premises as strong and as attractive as possible. It should create an open and relaxed environment for your employees to work in. This will boost productivity levels too.
It’s not just your employees that will be spending time in your office either. It’ll be seen by anyone who visits your business too. This could be potential clients and customers, or business associates. These are people that you and your business should be keen to impress, and having a top office is a great way of doing that.
Be Visible: Boast About What You’re Good At
Far too many business owners prefer to keep quiet about the things they’re good at. But it doesn’t serve you well to keep your mouth shut when there are things you can be boasting about. It’s all about creating a positive brand image, and if you have hard facts and stats to back up your claims, use them!
So, if you have stronger than average customer feedback responses, or you’ve managed to reduce your carbon emissions by half in the last year, tell everyone. It’ll bring in more business and improve your overall image. This doesn’t mean you have to be arrogant or forceful though. Modesty is still a good quality to possess.
Stand Out and Treat Business Prospects
If you run a business that requires your staff to move about and visit different locations, you should make a fleet of top business cars a priority. They’ll be representing your company when they’re travelling around, so it’s in your best interests to make sure they’re driving motors that are of a high standard.
What kind of car you go for is up to you. But don’t skimp on the costs, you get what you pay for when it comes to cars. Having said that, leasing is definitely a better option than buying when it comes to business cars; click here to find out more about leasing. And with regards to style, you should look for something simple and stylish; black is the best colour to go for.
Hire New Talent
I’m not recommending that you fire your existing staff. But bringing in new employees can reinvigorate your office and provide the boost needed to take your business to the next level. When looking to move up to the next level, you should aim to take on staff with experience and expertise that your current crop don’t have. Investors and VCs are particular about growth and hiring is a direct indicator that you have plans to branch out and grow stronger in the coming months.
Hire for attitude, hire for new skills, hire for passion, hire those who you would love to work with even on a weekend. People are the primary assets that drives a startup growth. Hiring new employees also sends a signal to your competitors in the market. It shows them that you’re moving in the right direction and that you mean business.
With these 4 show and tell factors taken care of keep your main focus on your own business and improving the way you operate. Packaging matters but what’s inside makes it sustainable.