This is a guest post by Kevin Layton, CEO of Data-Dynamix 

We all want more time in our day and at the same time we all know that we need to grow our businesses.  There are so many choices in today’s world of digital marketing, it may feel overwhelming, and as though you don’t have time to focus on marketing like you should.

What if we told you that there is a systematic way to get your marketing working for you, and allowing YOU to work less?  It’s called the Digital Marketing Machine.  When you have your marketing machine set up, you can ultimately work smarter, not harder and still achieve stellar results.

Work Now.  Breathe Later.

The concept of this article is that you don’t have to work as hard, but you do have to do some work.  The preparation and the foundations you develop allow you to put together the pieces of your marketing machine.  When you have these foundations in place, you can get your machine moving, knowing that your brand has a solid digital presence.  So, work a little bit now, and be able to breathe a little more later!



Once you have your machine in place, you need to set up what you want your machine to do.  Digital marketing today allows for so many automations between automated email campaigns, retargeting advertising, data filters on advertising, and other triggers.  The options are endless, but first you have to know what digital channels you are going to pursue in your digital marketing ventures.  You have to make these vital decisions before you can let your digital marketing machine work for you.


Setting Up Your Digital Marketing Machine

Once you have decided the appropriate channels for your digital marketing efforts, you can set up your automation.  Here is where you first turn on your digital marketing machine.  Think about gears interlocked together; they help move the other gear because they are intertwined.  When you have your email marketing working together with your retargeting and display advertising, and then have that connected with your video advertising, and on and on, you can start to see how each channel you have spent time setting up works together to propel the machine to work.


It may take some time and effort to get your digital foundations set up, and then to set your digital channels.  We never said it didn’t take ANY work, but if you do it well, you will get to a point where your marketing starts working for you whether you are there or not. That is the power of the digital marketing machine.


About the guest post author:

Kevin LaytonKevin Layton is CEO of Data-Dynamix, a premier target of demographic data, a go-to partner for delivering digital marketing campaigns and experts in advertising sales training that was ranked 1,226 on the 2015 Inc. 5000. The company partners with a litany of top-tier ad agencies and media groups across newspaper, radio and television. Layton, author of the upcoming book, “Building Your Digital Marketing Machine,” is also a revered inspirational speaker on digital marketing, international business and business strategy. Reach him online at or via Twitter @DataDynamix1.