46 percent of all Google searches are for local businesses.
These are people searching for different services and product sellers near them. To attract this traffic to your website, make local SEO plans for your business.
Here’s how to do it.
Optimize for Google My Business
Google My Business is a free tool that helps you create an online listing of your business. This tool aims to help local businesses improve their online visibility. This tool helps businesses generate more online reviews and boost website traffic.
A huge part of your SEO strategy should focus on optimizing Google My Business. You should add high-quality photos and videos of your business. Also, provide updated business information and your operational hours.
Identify GEO-Specific Keywords
To optimize your website for local search, you need to invest in local content. So, seek professional help to learn how to identify GEO-specific keywords to use when creating this content. Your goal is to use local content to enhance customer engagement and increase foot traffic.
Check out this website to learn how to create engaging SEO content. The idea is to find experts who’ll help you develop a sound SEO strategy.
Invest in a Mobile-Friendly Website
As a small business owner, you may think creating a mobile-friendly website is a waste of money. After all, most people use their laptops and desktops to access the internet.
Right?
Wrong!
According to a 2019 report, 56% of website traffic globally was generated through mobile phones. You’re getting less than half of web traffic when your business website is not mobile-friendly. So, a part of your local SEO strategy should focus on improving the website’s mobile-friendliness.
Work on making your website more responsive and improving its design to achieve this goal. You want to capitalize on the high number of people using their mobile phones to access the internet to grow web traffic.
Conduct a Local SEO Audit
Many businesses relax their SEO marketing efforts once they start seeing positive results. They assume they’ve finally found strategies that work and that there’s no need to change them. Unfortunately, SEO keeps changing, and tactics that work today might be ineffective tomorrow.
You need to conduct a local SEO audit every now and then to test your current strategies’ effectiveness. The goal is to keep refining your SEO strategy to ensure continuous business growth.
Grow Your Enterprise by Making Local SEO Plans
Google is the first place people check when seeking different products and services. To attract these people to your business’s website, implement the above local SEO plans. The idea is to optimize for Google my business to improve online visibility.
Also, weigh the need to hire a professional company to help with local SEO. Finally, remember to carry out a local SEO audit to keep improving regularly.
Do you desire to learn more ways to grow your business and market it? Then please check out our other blog posts.