Companies with higher scores than industry peers on the Good Company Index had stronger stock market performances.

Companies that are a community of humans and have a substantive mission are more likely to survive over the long run.

You MUST do good in order to do well.


good-company1Good Company: Business Success in the Worthiness Era (Berrett-Koehler) present s a strong case that good corporate behavior is no longer optional, but the key to success. (Authors: Laurie Bassi, Ed Frauenheim, Dan McMurrer, Larry Costello (Contributor)) Author Dr. Laurie Bassi is the CEO of McBassi & Company, a leader in using behavioral economics to improve organizational performance. The book, as the author s say is for “leaders at all levels withing an organization – from frontline employees to the Board of Directors – who want to be better prepares to shape the future of their organization in positive ways.”

In the era of broader transparency and wider choices, this book offers an insight on how you can lead your company to better success through the age-old but certainly the ‘golden’ rules and ethics to live by – being  good to their employees, their customers, their communities, and the environment.


“Triple bottom line thinking holds that a company should combine standard metrics of financial success with those that measure environmental stewardship and social justice. It is sometimes called the 3P approach — People, Planet and Profits. In each case it requires thinking in three dimensions, not one.”


“Good Company lays out the convergence of social, economic, and political forces— ranging from the explosion of online information sharing to the emergence of the ethical consumer and the rapid expansion of the green market—that are ushering in this new era. Moreover, the authors prove the connection between good corporate behavior and the bottom line with their Good Company Index.”

Here’s an overview of the book by the authors:

It certainly matters to know that we are in good hands when it comes to choosing the right company. After all, we spend more than half our lives working, it better be ‘good’. How good is your company?