Many marketers and bloggers still consider guest posting to be an effective strategy. It can still be a good way to get your name out there, but it needs to be done in the right way. Here are some tips for successful guest posting:
Focus on quality over quantity: Quality is far more important than quantity when it comes to Guest Posting services. You should strive to write as in-depth and helpful posts as possible.
How to Get Started with Guest Blogging
Identify the best blogs for your brand or hire the best Link Building services. If your industry is competitive, you’ll need to look further and deeper than the obvious blogs. If a site accepts guest posts from just about anyone and doesn’t vet them, that site isn’t probably worth your time.
Start out by getting to know the sites that are relevant to your business and see if they accept guest posts. Their review process will vary, but you can expect the following:
The blog’s owner or editor will usually require a brief bio, a summary of the article’s topic, and sometimes (but not always) a sample post. The purpose is to ensure you have something of value to share with their readers. Most blogs also request some kind of promotional consideration in exchange for featuring you on their site. This could be payment, promotion via social media or any other arrangement that works for both parties.
You’ll notice that I didn’t mention backlinks in this list. Yep, it’s true: some sites may be willing to host your content without requiring a link back to your page as part of the deal. This can be an especially valuable opportunity for new bloggers who haven’t built up much credibility on their own yet.
Target blogs with authority
If you want your posts to have a meaningful impact, you need to target blogs with high levels of authority. Search Engine Journal recommends looking for blogs that have been around for at least three years and have a Domain Authority of 30 or higher.
Write only highly researched posts
When writing guest posts, you should take the time to do thorough research so that the posts are well-informed and entertaining. The more you put into your writing, the more likely you are to impress your readers and build an audience for yourself.
Connect With the Influencers in Your Space
All too often, we think of influencer marketing as getting people with a large social media following to promote our product for free (or even for pay). But there’s more to it than that. After all, how much do we really know about who likes our products on Twitter? They could be bots for all we know!
One way to get more out of influencer marketing is to focus on building relationships with influencers whose values align with yours and whose audience is likely to be interested in what you offer. Guest blogging is an awesome way to do this.
It increases brand awareness
Guest posting increases brand awareness and traffic to your site. As people read your post on other sites, they become familiar with your brand and might visit your website or social media profiles for more information about you or your business. You can also include a link to your site in the author bio, where readers can click directly from the article to your website. Guest posting builds relationships with influencers in your industry and their audiences. When you write for other publications, you often get the opportunity to work with influencers in the same field as you who are already established with large audiences.