All business owners know that a good business requires stellar marketing if it is to be successful. After all, without marketing, how can you expect to draw in the customers? And without customers, there is little use in being a business at all. With that in mind, it is always a good idea to be as open as possible to new ways of marketing. It is also worth taking on board the lessons of previous marketing campaigns. Not just your own, but those of both successful and unsuccessful counterparts. From these campaigns, much can be learned. One of the major issues with marketing today is that it is too often too diffuse. The truth is, you can’t have too much focus on one area – it practically doesn’t work. If your marketing is to do what it is designed to do, it needs to excel in all areas. But what are those areas, exactly? To answer that question, we have put together this short post. Read on to find out where your marketing needs to place itself – and why.


Traditional Routes


“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Marketoonist

The old ways are still often the best. It all depends, of course, on what is being marketed, and who the target audience is. No marketing campaign would be complete without at least a consideration of the more traditional routes. One of the most powerful marketing methods to date is still television. Millions upon millions of people watch television every evening. It goes without saying that getting a well-placed advertisement on television is always going to be money well spent. Yet, so many new businesses today ignore this side of things completely. Don’t be one of those businesses. Advertising via television – and radio – is still incredibly powerful, and it can’t be ignored.


Digital Marketing


“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin

Of course, there have also been some recent changes in the world of marketing. If you want your business to do as well as it deserves to, then you can’t afford to ignore the new ways either. Digital marketing is much more than just setting up a website and hoping for someone to come along. These days, you need to think about ways in which you can really draw people in to your corner of the Web. This is no small feat, but it is perfectly achievable with the right focus and determination. One essential tool which you can’t afford to ignore is the use of SEO. Search Engine Optimization is a process whereby you improve your website’s ranking on the major  search engines. What was once a special technique for a selected few is now all but essential for any growing business.


New Innovations


“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble”. – Ian Schafer

The best marketing campaigns take the old methods and apply them somewhere new. Anytime you can successfully implant an old way of doing something onto a fresh canvas, you have done the job of marketing your business well. With that in mind, it is always worth considering some of the latest innovations to come out of the world of marketing. One great example is the use street art to sell your business. This can be a surprisingly efficient way of giving your marketing a bit of a boost. Innovation is all about doing something in a unique way that results in the creation of something new and amazing or enhances an existing product or solution. There is always some angle that can be different than the existing one. Try to innovate or add a new flavor to your marketing campaigns and you just might find the right path to excel at what you do.