Your brand is unbelievably important to your business. You should never underestimate the power that your brand has. There are of course many things you can do to strengthen your brand, such as creating a brand story and brand voice. But there are some huge mistakes that companies continue to make too.
Here are 7 horrible mistakes you must avoid with your brand:
Not Researching Other Languages And Context
If you plan on going global with your brand (and who doesn’t?), failing to research other languages and context is a huge mistake. Your tagline, for instance, could translate as something offensive or rude in a place you’re planning on targeting in the future. Make sure you’ve considered this and know what you’ll do to combat it. Even some of the biggest brands have made this mistake!
Some brands try to be different, but they end up being offensive or just plain rude. The Gourmet Burger Company recently created an advert insinuating that even vegetarians wouldn’t be able to resist. Of course this caused an uproar in the veggie community. Being different is important, but you really shouldn’t risk your reputation.
Not Hiring Social Media Managers
Getting your brand right on social media is a must. In order to do this, hiring a social media manager is the best way to go. They will be able to keep on top of your mentions, and make you look current on any platform you use. Allowing your profiles to go stale is a big mistake. People need to see that you are active and get social proof!
Grammar And Spelling Mistakes
Making grammar and spelling mistakes is easier done than you think, so make sure you double check everything before putting it out there. Many big companies have made spelling mistakes in the past, and aside from making you look silly, it could even change the entire context of what you’re selling. Check out this huge mistake Burger King made on one of their campaigns!
Being consistent across all platforms is really important. Your colours, look, and voice should all be the same. This is why it’s a good idea to hire managers, as they can ensure a seamless transition from platform to platform.
Allowing Marketing To Go Stale
Although something may have worked well for you, you will need to update your marketing from time to time. Changing your ads and campaigns is a must, as it shows how you evolve as a company. Sticking with something for too long can have a detrimental effect, even if it worked for a whole.
Failing to use visuals with your brand is boring. Visuals can make you look much more attractive to your audience, so make sure you use high quality visuals to help get your message across. A company that works in design thinking can help you to create the right visuals.
Making these mistakes with your brand will do you no favors. Avoid them for the best results!