“While gamification has traditionally been applied in training and customer engagement, there is a new trend towards applying it internally to the workplace: enterprise gamification. Enterprise gamification is gamification directed inward at an organization; employers use gamification for employees rather than customers. ” ~ Zoë Epstein via http://enterprise-gamification.com
“Gamification takes the essence of games — attributes such as fun, play, transparency, design and competition — and applies these to a range of real-world processes inside an organization, including learning & development. The technology research firm Gartner, Inc. predicts gamification will be used in 25 percent of redesigned business processes by 2015, this will grow to more than a $2.8 billion business by 2016, and 70 percent of Global 2000 businesses will be managing at least one “gamified” application or system by 2014.” ~ blogs.hbr.org/
Gamification at work is here to stay and will evolve over the years for enhanced employee engagement and training.
An interesting infographic here, with stats in this area. What do you say?
Infographic via visual.ly